PT. MUM founder and director Daisy Wirijadinata was born and raised in Jakarta. Daisy completed a degree in accounting at Monash University in Melbourne before earning an MBA at the University of Technology, Sydney.

Prior to launching PT. MUM, Daisy was a Certified Practising Accountant and held senior financial planning and commercial development roles in both Indonesia and Australia. She’s worked as an export analyst for LG Electronics Indonesia; a senior financial accountant at Australian Associated Press; and a commercial manager at Wesfarmers Industrial & Safety division, among other leadership roles.

After 15 years in the corporate world, Daisy took a leap of faith and founded PT. MUM with a mission to give Indonesians access to the best natural and organic skincare and body-care products on the planet. She wants as many people in the fourth largest nation on Earth to reduce the amount of harmful chemicals they’re exposed to and lead healthier, more active lives.

Daisy divides her time between Sydney, where she lives with her family, and Jakarta, where PT. MUM’s headquarter and warehouse facility are based.